Product Management & UX: In the Same Boat, Different Tasks

The product management team thinks, "Which feature should we prioritize? How much value does it add to our business?" while the UX team worries, "Did the user feel overwhelmed on this page, or did they enjoy navigating through it?" Strategic UX blends these perspectives: You choose features not only based on "revenue potential" but also based on "contribution to user experience."

User Experience from a Business Development Perspective – Where's the Difference?

In matters of acquiring new customers and entering new markets, the value of UX is significant. A remarkable user experience transforms a potential customer who says, "Let me take a look" into a loyal user who says, "I loved it, I will use it." When entering a new market, finding the answer to the question, "What are the habits of this audience?" through UX research can be lifesaving. If the business development team says, "Sales and growth," UX says, "User satisfaction and loyalty"; together they create a synergy of 1+1=3.

Data-Driven Design Approach – Metrics and Tests

Click-through rates, conversion, session duration… These numerical data are useful for both business development and the UX team. You analyze, "Did users like the feature we added? Did it reflect in sales?" A/B testing allows for mini-experiments like, "Should we color the button?" to measure which version is successful for both user and business goals.

Team Cohesion – Common Goals and Communication

The greatest magic for strategic UX lies in different teams finding a common language. When product management, business development, and the UX team sit at the same table discussing, "Our goal is this, the users’ expectation is that, what solution shall we arrive at?" it keeps both the roadmap and team morale strong. Otherwise, everyone in their corner says, "I did my job," but there is no unity. You know, the harmony of different instruments is essential for a powerful orchestra.