What is UX and Why is it Important? (UX 101)

UX (User Experience Design) is much more than just making a screen look “nice”: it is the art of getting the user to the right destination with minimal friction. The ingredients of the definition are clear: user research (personas, needs), information architecture (menu & content layout), wireframe/prototype (trial cooking), and testing/iteration (tasting and adjusting). If UI is the presentation of the dish, UX is the consistency, aroma, and satisfaction of the meal. Good UX makes the user happy and grows business objectives (sign-ups, purchases, applications). In short, “the face of the eater smiles, and the product owner gets applause.”

UX Example: User Experience in a Pizza Ordering Application

Let's say the user is hungry: they enter the app (home), select pizza from the category, add it to the cart, enter the address, pay, and then relax on the “order on the way” screen. So where do they get stuck? If the “continue” button is not visible, if the form fields are confusing, if the price/delivery is unclear... This is where UX comes into play: details such as clear hierarchy, understandable microcopy (“Address line two is optional”), accessible color/contrast, error messages, and estimated delivery time reduce friction. The product designer's task is to measure this journey (conversion, drop-off points), improve it, and keep the user happy “slice by slice.”

Where Should I Start with UX Design? Quick Start in 5 Steps

As you take the first step into UX, keep these 5 tips in your pocket:

1. Clarify your goal: “Increase the purchase rate by %Y on screen X.”

2. Extract user scenarios: Key flow in 5–7 steps.

3. Draw a low-fidelity wireframe: Leave perfectionism outside the door.

4. Conduct a quick test with 3 people: Talk while observing, take notes.

5. Implement one improvement live, measure, iterate.

In the following days of the series, we will deepen these steps with the User experience doctor approach. Today we learned the menu, tomorrow we go shopping.