Why is a UX Vision Essential?

• Prevents Loss of Focus: It’s very easy to forget the question “Where are we heading in the next year?” while constantly saying “Let’s fix today’s error.”

• Excites the Team: Everyone feels they are in the same boat. They get motivated by thinking, “We will do great things in this project!”

• Compass for Strategic Decisions: Are you going to add a new feature? You check, “Does it align with our vision?”; this will save you from random additions.

Understanding the Current Situation and Users

• Data-Driven Approach: Heat maps, survey results, customer comments... Which problems and requests are the most urgent?

• User Personas: What characteristics does the audience we serve have? Maybe there are 3-4 types of users, each with different priorities.

• Competitor Analysis: Are your competitors going for a flashy but superficial UX, or are they focused on a simple and solid experience? Determine your difference.

Setting Long-Term Goals and Roadmap

• Set Clear Goals: For example, concrete values like “We will increase the conversion rate from 15% to 25%” or “We will raise the user satisfaction score from 75 to 85” are essential.

• Step-by-Step Approach: Steps like mini-goals in 3 months, medium goals in 6 months, and major goals in 1 year... This way, you progress step by step instead of a complete overhaul.

• Updateable Plan: Goals can be revised due to changing market conditions or developments within the internal team. Flexibility is important.

Bringing the Vision to Life and Follow-Up

• Internal Sharing: If you write the vision once and put it in a drawer, it gathers dust. Create a document or “vision” presentation that everyone can see, and update it regularly.

• Measurement and Feedback: Regularly check, “What direction are the metrics progressing?”; do users really feel the change?

• Celebration and Motivation: Celebrate small wins as a team when you reach your goals. Keep the enthusiasm alive with activities like brainstorming or sharing success stories.